Category Archives: Traffic Related Posts

Google AdWords vs Advertising on Facebook

So, you want to advertise your product/service/website on the internet, so which way would be the way to go? I will try and help you come to a decision.

What I’d like to make clear here is that I personally don’t have a stance on which one is the better advertising network – both are fantastic and have their own pros and cons – I’m only here to provide you insight on the two, to help you guys decide who to advertise with.

Google AdWords

The Pros:

  • Targeting

Especially for businesses that are run locally, Google AdWords can be really powerful, because they place their advertisements based on where you are in the world, and this can be really powerful for local businesses or websites that are aiming a particular demographic.

Furthermore, let’s say you run a Bak Kut Teh shop. A person would be able to quite simply search up the words “Where to Eat Bak Kut Teh in Kuala Lumpur” and your ad would pop up. There would also be a high conversion with the Google AdWords method.

  • Hands Free

Unlike Google AdSense, where you have people bid for the advertisement, Google will select which categories you fit into and that would ultimately be where you are advertising. No need to spend hours finding the best places to place your ad, and quite frankly, it’s really easy to manage.

The Cons:

  • Difficult to Understand

Google uses the ‘Pay per Click’ concept, and that will be really hard to understand at first for beginners, for experts, less so. This is because Google sorta ‘guesses’ which category your advertisement fits into, sometimes falling under the wrong search term.

This is precisely why so many people are losing money to advertising on Google. People are not getting what they want out of their advertisements in terms of results.

Advertising on Facebook

The Pros:

  • 800 million ACTIVE users

That’s a whole lotta people that you can literally handpick from, especially since Facebook does offer demographic targeting – you can pick age, gender, education and pick a few common likes that they have, so generally the people that see it are interested in the advert

  • Cheap

This one really requires no explanation. You have to pay very little per click, and essentially, you are the one making more money out of it if you know how to use that traffic.

The Cons:

  • Interrupted Viewing

In my opinion, the biggest con about advertising with Facebook. The fact remains that when you’re on Facebook, you’re not there to buy a product. You’re there to chat with friends or quite simply update your status. Little attention will be paid to the advertisement. But at least there’s that pay per click option, so I reckon it’s worth trying out for you too.

So, what do you guys think? Advertising with Facebook or Google AdWords. Leave your thoughts in the comments section below 🙂

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Stage 3, Part 3: Facebook Advertising

So, by now you have heard of Facebook. In this post I will explain why you should advertise your product/website on Facebook.

Facebook has a huge number of ACTIVE users

Facebook perhaps the biggest active community out there on the internet, if not already the biggest community in the world.

It has a whopping 800 million in terms of active users out there in the world. This will then lead on to my second point.

It brings you targeted traffic

Now, Facebook has users from all over the world, with interests of almost every single type out there on Facebook. This will allow you to almost handpick the audience for your advertising, and trust me, that’s very powerful.

It gives you the option of choosing the age range that you want the audience of your ad to be – hence allowing you to find your targeted traffic for your website, which is really what you are trying to achieve. Furthermore, it allows you to target people who like a certain topic. For example, if you’re trying to advertise your e-book on How To Level Up in Mafia Wars quickly (sorry for the lack of creativity), you would be able to select your audience to be people who also like the application’s page. Hence ensuring that you make the most out of your advertising money. It is certainly a revolutionary advertising platform.

Versatility

Another thing that I personally like about advertising on Facebook, is the ability to let them like your page, before working out what to do from there. It allows you to gather a number of fans (this is more effective, as your ad has the ‘Like’ button right below, hence your audience doesn’t have to leave his initial page), and then sell from there.

It’s really a win-win situation.

Proven Results at a Relatively Cheap Price

And lastly, the thing I love the most about Facebook ads. It brings you proven results. Facebook bases it’s advertising on your preference, whether you want it to be based on views on clicks to your advertisement.

It only makes for proven results for a cheap price. Facebook also allows you to control your budget, with you being able to set up campaigns for as cheap as US$ 10. A win-win situation for both parties! (but well, I reckon it’s a bigger win for the advertisers, given the results of Facebook ad campaigns).

What are you waiting for? Get your own Facebook ad today!

Stage 3, Part 2: Improving SEO To Your Website

In this post, I’ll be sharing how to improve SEO to your website, this being essentially how to improve your search engine rankings. Here I’ll be showing a few tips and tricks as to how to get a higher Google PageRank.

#1: Include Your Website in Related Directories

One good way to improve the SEO of your website is essentially to get your links out there. You can do this by inserting your website link into related website directories, which will essentially improve your search engine rankings by taking their ‘Google Juice’.

Word of advice here though, do insert your website only into pages which have a higher PageRank than your actual website’s PageRank. When inserting into directories, I recommend only inserting to directories which have a PageRank of at least 3, this way, you can gain more from it – as most of the time you have to provide a link in return for having your link put up on their website.

#2: Have a Links Page

Don’t just give your homepage’s Google Rank away! Instead, make a page where you can quite simply insert links that you want to  include – which you are getting a return for. This will allow you to maintain a high Google PageRank and give you more searches to your blog.

#3: Comment on other related Blogs

A great way to improve the SEO of your blog is by commenting on other high PR blogs. This way, not only will you be tapping into the traffic of other blogs – other people click on the link on the blog page – but you will also gain from the link being put up on their blog.

You will get some of their ‘Google Juice’ and this will allow you to get additional searches. Don’t put your link in the comment though, just put it in the website section of most comment bars, most websites have those, as putting your link in the actual comment will quite simply make the link look spammy – the website owner might just reject the comment or edit it.

#4: SEO Optimization Plug-ins

You can work out how to do it yourself, or you can just use the plug-in that I recommended in one of my previous posts, just click here to learn more about that. Those plug-ins will make sure that you make the most out of your key words and people find you from Google.

Stage 3, Part 1: Increasing Traffic to your Website

How to get traffic? That’s perhaps the most asked question out there on the internet. So here I’ll provide you guys a couple of tips as to how to do that.

Please do remember to like and subscribe for tips on how to make a successful WordPress blog. I will also begin to provide free products and tips very soon, so do subscribe to learn more about that in the future.

Commenting on Other Blogs

Most blogs have a comments section below their posts, and more often than not, the three things they’ll ask to put down are ‘name’, ‘e-mail address’ and ‘website’. Personally, I don’t know about you guys, but when I get a new comment on my blog – which is pretty positive – I tend to go and find out about the commenter him/herself. See their blogs. So that’s how the interaction begins.

There are two benefits for you here. If you post on a relatively popular blog, you will get a very small fraction of that traffic. Benefit one. The second benefit is Google PageRank, which I’ll go into more detail in the future. If you get lots of comments (not spam) on relatively high PR blogs/websites, you will reap the benefits of getting extra searches to your blog. It’s a win-win situation for you.

Note: do not post your link in your comment if they do have the options given above. It makes your comment look spammy, and almost over-indulgent.

Make Your Audience Love You

There are so many websites out there in the world. The question you must ask is, why should the audience visit you? One of the best traffic sources is through building a loyal readership – people who love what you write. That’s why, as with most things, content is king.

Many stories have been told about Google’s capability of destroying businesses with changes to their search algorithms, that’s why, the best way to get traffic – either from a list, or people who simply go to your blog on a regular basis. It’s simple as that. And to achieve this, you need to have great content. Stuff that people are actually going to read and love.

Social Networking

If you underestimate the power of social networking, your plans to build a successful website will be scuppered. Facebook and Twitter actually provides for a large proportion of my traffic on my websites. I have followed people and they have followed back – people of similar interest to that particular blog – and essentially, it is a free and excellent way to get free targeted traffic.

In all honesty, both Facebook and Twitter are very capable. I can’t pick a favourite in terms of traffic. Twitter allows things to go viral – eg. if you have 500 followers and you have a sensational piece on current affairs – people can retweet, it will spread, and it will go viral very easily.

With Facebook, you have more people who actually read your status updates, and click on your links. Everything more or less gets cluttered up on Twitter, with the vast amounts of Tweets that noone on Earth actually has any interest of reading in some cases. So remember, get the fans and followers, and you will build a steady and growing readership for your blog.

Guest Blogging

Guest blogging can be a very powerful tool, as through this, you can spread your perspective and your style of writing to an absolutely new audience – most of the time – this would be a much bigger audience if you actually want to guest blog for them.

For example, even the most successful teenage Internet Marketer has others essentially do the work for him, writing him blog posts. Check this out if you’re interested in guest posting. Benefits? Well, there are many. He’s offering a link on his blog – one of the top in terms of PageRank out there on the internet, along with tapping into a little bit of that huge traffic that he receives each month.

You get new viewers, and if he likes your post, he gains a good post out of you. A win-win situation for both (although it really is a bigger win for you).